Shena White

Shena is a dynamic entrepreneur, financial strategist, and the founder of Your Pocket CFO, a firm dedicated to helping businesses achieve financial clarity, improve profitability, and scale sustainably. With firsthand experience owning a successful blue-collar business, Shena intimately understands the challenges faced by business owners in the trades and beyond. She combines her background with certifications in Profit First and Scaling Up (held previously) and her current QuickBooks certification to deliver tailored financial solutions that drive results.

As a full-time fractional CFO, Shena has partnered with countless businesses to enhance their financial outlook, streamline operations, and increase overall valuation. Known for her strategic insights and results-driven approach, she empowers her clients to build thriving businesses with strong foundations for long-term success.

Beyond her professional achievements, Shena is a proud competitor in the pageant world, where she balances business acumen with grace and poise. As the 2025 International Mrs. Netherlands, she inspires others to pursue their goals with confidence, tenacity, and purpose. Whether in the boardroom or on the global stage, Shena exemplifies what it means to lead with passion and excellence.

Jerry Garcia


Jerry is an operations expert with a knack for making businesses run smoother, faster, and smarter. His journey started in the mortgage industry, where he mastered the art of balancing high-pressure workflows as both a solo producer and the leader of high-performing teams. Those years taught him not only how to hit goals but also how to create systems that make success sustainable.

Now, as a Certified Clockwork Partner™ and full-time fractional COO, Jerry helps businesses transform chaos into clarity, freeing up owners to focus on growth instead of the grind.

Jerry’s career has been anything but ordinary. From his time as a poker dealer, where he sharpened his decision-making skills, to his years in non-profits, where he learned the power of mission-driven work, every chapter has shaped his unique ability to lead with both strategy and heart.

Off the clock, Jerry is an avid sports fan who never misses a chance to cheer on his Denver teams. He’s also a golf enthusiast and poker player who loves a good challenge, whether it’s on the green or at the table. For Jerry, life is about strategy, precision, and making the most of every opportunity—values he brings to both his clients and his everyday life.

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